Freya Group W.L.L.
Freya Group is a Bahrain-based company. It's home to I Am Freya and The Fold — two independent ventures, built the same way: properly, and without shortcuts.
Our Philosophy
"Nothing here happens by accident."
You'll feel the same instinct across everything under Freya Group, I Am Freya and The Fold included: build it properly, and build it with care.
We started this because we love Bahrain, and we think it deserves work made properly.
That's the standard on every project — no exceptions, no shortcuts.
About Us
Freya Group W.L.L. is a Bahrain-based company built around one belief: that brand-building and experience-building are two sides of the same craft, both best done by people who have actually stood on the inside of the industries they work in.
We keep the Group small, on purpose. Every project, under either venture, gets the direct, hands-on presence of its founders — never a template, never a diluted version of the thinking.
I Am Freya and The Fold sit together under Freya Group, each run in its own right, each with its own standard for what "properly" means.
Esperanza
Co-Founder & Managing Partner — Strategy, Experience & Operations
Deep expertise in F&B and hospitality operations, with luxury brand experience spanning Europe and Bahrain. Specialises in brand strategy, guest experience design, and translating vision into actionable frameworks.
Ivana
Co-Founder & Managing Partner — Brand Image, Communications & Partnerships
10+ years shaping brand perception across luxury hospitality and lifestyle sectors in Europe and the GCC. Expert in creative direction, PR strategy, and building partnerships that elevate brand presence.
Brand, Strategy & Communications
For those who choose growth.
I Am Freya is a boutique strategy consultancy working with hospitality, lifestyle, wellness, cultural and experience-driven brands across Bahrain and the GCC. We build the full strategic system — brand, marketing, PR and communication — as one integrated direction, then stay on to see it through.
Brand Strategy & Positioning
The foundation everything else is built on — purpose, values, narrative and tone of voice.
Marketing Strategy & Go-to-Market
Channel priorities, journey mapping and campaign direction, structured around real business objectives.
PR & Communication Strategy
Media positioning, press strategy and reputation management, executed in-house.
Business Development & Concept Strategy
Turning a founder's idea into a structured, viable concept ready to meet the market.
Strategic Growth & Repositioning
Diagnostic work for established brands ready to evolve, expand or reinvent.
Ongoing Strategic Advisory
Senior-level strategic thinking on demand, for founders and leadership teams.
Experience Design
Elevating the Bahrain experience.
The Fold is a bespoke experience design company under Freya Group.
Our commitment is to elevate the Bahrain experience, with culture and heritage as our core sentiment.
Get in Touch
For partnerships, press and group-level enquiries, this is the front door to Freya Group. For a specific brief, I Am Freya and The Fold each have their own direct contact above.